Crocodile Dundee and Australia. The greatest combo in the outback got together on a destination campaign. This time, Dundee wasn’t in a Hollywood movie but a giant tourism ad.
First screened during the 2018 Super Bowl, the AUS$40M television commercial starring Chris Hemsworth and Danny McBride killed it as the most successful campaign ever by Tourism Australia.
Watch this report from the local TV news in Sydney, which runs through the numbers, including an 11.5 percent uptick in visa applications from Americans. For the news coverage seen on LinkedIn, turn up the volume and click here.