Capture a moment in time to which all of us can relate. These two stories do it so well. Two videos we reckon you’ll love are all about the emotional connections between people, just the right touch before the holidays. Enjoy!
SAS – The Arrivals
SAS gets away from all the sameness with a new video advert for the holidays that pushes all the right buttons without selling at all. Filmed at Kastrup International Airport in Copenhagen, “The Arrivals” taps into the emotional connections people make at airports all over the world, every minute of every day.
Filmed over the course of one week, much of the interaction is of real people in the Arrivals Hall. The campaign will run in various channels in Scandinavia, US, UK, Germany, France, China and Japan.
Get out your hankies.
WWII Vet’s Reunion
Here’s a wonderful Veteran’s Day story with a connection to our own travel community. Once upon a time, before email and smartphones, there were letters and postage stamps. The story comes full circle when the internet makes this reunion possible. The 92-year-old star of this poignant TODAY Show segment is the father of David Downing, president and CEO of Visit St. Pete/Clearwater.
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