Visit Columbia TN has launched a new tourism website designed by Simpleview, along with a new visitor’s guide. The branding initiative features a locally-designed logo of the courthouse. The tagline, “A Classic Southern Town with a Kick” pays homage to the city’s Mule Day tradition and the Muletown theme that has woven its way into the fabric of Columbia.
Columbia Tourism and Marketing Director Kellye Murphy said the project was the result of a marketing and branding study conducted last year by Franklin-based Chandlerthinks. The study concluded that the downtown square is Columbia’s largest economic attraction for tourism, yet its potential is largely untapped.
“Now that we have all of these foundation marketing tools in place, we can really begin to market Columbia as a destination for visitors,” Murphy told The Daily Herald. “We will continue to work on digital advertising, billboard advertising and so much more.” The two-pronged effort is targeted to both visitors and locals.
Related: Tennessee Tourism Personalized Digital Campaign is Amazon-Like in its Sophistication (The Travel Vertical, 8/15/2016)
Columbia is 45 miles south of Nashville, Tennessee and 75 miles north of Huntsville, Alabama. There are also plans for a new visitor’s center just off the historic downtown square.