To write high-impact emails:
- Don’t say more when you can say less.
- Use strong verbs to hook the reader.
- Avoid negative words when you can use positive words.
- Tighten your writing by eliminating clutter words.
- Get rid of the passive voice.
- Keep it short.
Read this Marketing Sherpa guide to writing better emails with actual words to eliminate (pin it to your wall!) click here.