Data, Data, Everywhere…But What About the People?

Storytelling matters.

Shared insights from Grayling’s Jon Meakin, global head of strategic services, on the need to put human experiences at the heart of storytelling.

Meakin says, “Data itself is interesting, and I love a good infographic as much as the next geek, but too often we are left with a feeling of ‘yes, and…?’ Or worse: ‘So what?'”

For a two-minute read that re-focuses strategic thinking, click here.