What We Learned When 379,966 DMO Website Users Were Surveyed

In case you missed it…

With the following research objectives in mind, Destination Analysts surveyed 379,966 people (July 2016-March 2017) to:

• Determine the visitor spending impact and ROI that DMO websites produce for their communities
• Develop profiles of DMO website users
• Use the voice of the user to produce more in-depth performance metrics for DMO websites

In fact, 36.2% of American leisure travelers use a DMO website to plan travel.

What else did we learn? Erin Cummings, President & CEO of Destination Analysts, spoke on “Designing Websites for Tomorrow” at 2017 eTourism Summit and shares the key findings in her powerpoint presentation here.