Will Seccombe, general session speaker at eTourism Summit 2017, says: “Marketing is ever-evolving. As destination marketers, this we all know. But what may not be as clear is how fast and how to stay ahead of the curve.”
The former CEO of Visit Florida and current President of Connect Travel, Seccombe adds, “What has worked in marketing for the last 20 years will not continue to work within the next five years.”
Read Will’s insights on how the “times they are a-changin'” in a guest post (as published on LinkedIn) here.