Discover Los Angeles and Travel Texas may know the answer.
In Beijing, Dragon Trail Interactive compiles weekly data on WeChat‘s top 20 performing DMO, NTO, airline, and cruise line accounts. The research that began in 2017 now has 1st Quarter results out, revealing the following insights about what’s working best on China’s social media giant, where half of its 899 million monthly users spend over 90 minutes a day on the platform.
A study conducted by Kantar Media revealed that all of the top 100 most popular articles on WeChat contained images, videos or even music, with none being text only.
Read more and get WeChat Q1 statistical breakdowns by category here.