During my annual DMO and agency “listening tour,” I met with one digital director who mentioned that 93 percent of his budget is now invested in digital. Meantime, his “traditional” marketing department, with twice as many staff, is spending the 7 percent that’s left. Clearly, things are in transition. Therefore, he is sending two of his traditional marketing staff to eTourism LABS as a way to train them, as he described, “teaching old dogs to do new tricks.”
That’s why we created a Digital Boot Camp within the agenda at eTourism LABS.
The conference provides a deeper dive into new media topics that we are not able to include at eTourism Summit due to time constraints. And, as the name implies, the event is used to test new content ideas and even develop products that don’t currently exist.
Take our Digital Boot Camp for Destinations and Attractions Track on March 14th at eTourismLABS in Philadelphia. It’s a full-day track designed for those coming from another internal department or those hired from the outside. These individuals may possess digital expertise but with no understanding of the tourism industry or have travel expertise but lack digital marketing skills. Our goal is to provide an overview of the basics of Search Marketing, Google Analytics, Social Media Marketing, Content Marketing, Influencer Marketing from a tourism marketing perspective, as well as to equip PR staff with new online tools for where their role overlaps with content marketing.
Digital Boot Camp was developed in collaboration with DMAI and our eTourism Summit Advisory Council and is offered as optional stand-alone one day intense workshop with a reduced registration fee or as part of the entire two day event.
- To view the Digital Boot Camp Agenda click here.
- If you need to Convince the Boss, click here.
- If you’re end of your budget cycle, contact us at [email protected] to apply for FY2017 deferred invoicing.
- Register here before we sell out. Attendance is limited to 150 total.
My Guarantee: I’m so confident that the Digital Boot Camp at eTourism LABS will be highly valuable, that if you are not 100% satisfied with your eTourismLABS experience, we will refund your entire registration fee + $500 to defray any hotel and air expense you incurred.