Apple’s vision is: Shoot, edit, upload your video clip in less than one minute using one hand.
Apple’s problem is: Of the top 10 free third-party iPhone apps currently available, Facebook owns three and Snapchat owns two, accounting for millions of users for increasing chunks of time every day.
“Apple wants to play in the social networking game as well with their own application…It’s a very early stage project, but it’s very indicative of Apple’s goal to be more prevalent in the social media space in the coming years.” – Mark Gurman, Bloomberg Technology
To read the article and hear from Mark, click here.
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