Type “top things to do in ____” into a Google search on your desktop and see Google’s list come up at the top of your screen. Beginning in 2013, about 60 “top” attractions and landmarks were selected for a horizontal scroll, highlighted in a promotional carousel bordered in black. Currently, 48 attractions and landmarks are featured per destination.
It used to look like this:
It now looks like this:
Try the same search on mobile and see what happens.
Trips, is Google’s latest mobile-based destination guide and trip concierge which has now been released to beta testers. Together with Destinations, launched in March, Google claims to be smoothing out travel-related mobile searches on-the-go by including real time weather, bookable hotels, airlines, and more. Observers say watch for the two apps to be integrated as Google grabs the “micro-moments” that have re-defined users as “always on.”
“So instead of jumping between a dozen links or tabs to get the information you need, you can sit back and scroll—and leave the heavy lifting to us.”