NAJ’s camera was there as delegates gathered April 13 and 14 in Philadelphia for NAJ’s DigMe Summit in order to receive updates on the latest developments in the world of digital marketing and applications in the tour and travel industry. Following is a collection of images from those two days.
Pausing from pre-program chores long enough to nod hello to the photographer are (left-to-right): Gretchen Voth, content strategy director, Luquire George Andrews; and Jessica Lowe Betts, vice president of marketing and branding, Visit Tulsa and Tulsa Sports Commission.
DMO pros Matt Clement (left), marketing and partnership manager, Fort Worth CVB; and Leroy Bridges, digital and interactive director, Visit St. Pete/Clearwater, listen while awaiting their own turn to speak during a group discussion of content marketing strategies and challenges.
Brandon Capwell (left), vice president, web, for archer, which is based in Rochester, N.Y., shares intelligence with AJ Kinney, director of DMO partnerships, matador network, during Wednesday’s morning coffee break.
Up next on the morning program, Al Chen (center), co-founder, Cooperatize, checks his watch to see how much time is left during the morning coffee break. With him are his fellow panelist, Alexander Herrmann, director of North America, Switzerland Tourism, and program moderator Cecilia Dahl, a partner in the Boston-based strategic consulting firm of 360advisors.com.
Jay Kinghorn, director of communications and digital strategy, Utah Office of Tourism, explained how his organization met the challenge of generating 100 new pieces of content for its website within days.
Julie Gilbert, vice president of marketing, Niagara Tourism and Convention Corporation, tells Summit delegates that the measured results of the agency’s marketing program help generate support for its efforts.
Ralph Thompson, chief brain, eBrains; and Alissa Menke, senior digital strategist, jones huyett Parners, listen as Julie Gilbert, vice president of marketing, Niagara Tourism and Convention Corporation, details their role in Niagara Tourism’s marketing program.
Even though every delegate had a mobile device and/or a laptop, some still used pens and pads to take notes, as did Rachel Regal, social media strategist, Sparkloft Media; and Bonnie Borkin, sales manager for Travelzoo.
Andrew Young, editorial director, North America, Travelzoo; and Veronica Nalbandian, manager, national council relations & ESTO, U.S. Travel Association, preparing for a session in which participants take just minutes to develop a marketing program in response to a specific challenge.
Thoroughly engrossed in the program are (left-to-right): Greer Kimsey, director of strategy and insights, Delucchi Plus; Shirley Ben-Elieler, Northeast Region, Ministry of Tourism, Israel; Christine Delucchi, president and CEO, Delucchi Plus; and Jackie Sachs, marketing and social media manager, Chicago’s North Shore CVB.
Still smiling as coffee break time nears are: Courtney Post, senior account manager, Expedia Media Solutions; Jennifer Andre, director of sales, Expedia Media Solutions; and Genon R. Murray, Synthesis Storyworks.
Zeek Coleman (left), internet marketing manager, Visit Savannah; and Seth Forman, general manager, destinations, Travelzoo, meet with Ashley McCredie, marketing project manager, Visit Denver during Wednesday afternoon’s Genius Bar session.
Micha Jakob (left), senior account executive, travel, for Google, and Joshua Ginsberg (right), principal analytics lead, Google, meet with Jake Steinman, NAJ’s founder and CEO, following their well-received presentation on “Micro Moments in the Travel Purchase Funnel.”
An estimated 66 million digital travel bookings in the U.S. will come from mobile devices in 2016, Jessica Schultz, director, integrated planning, MMGY Global, told summit delegates. She also noted that the average American is spending 3.6 hours a day on the Internet.
Suzanne Sanders, marketing director, You Visit, shows off the latest model of the Oculus Rift viewer made popular last year when the Visit St. Pete/Clearwater CVB became the first U.S. destination to begin using the device at trade shows, conventions and sales calls.
Laptops at the ready, Carolyn Anderson, social media manager, Visit KC, and Karen Bakar, principal marketing representative, Capital Corridor Joint Powers Authority, follow the action at the Thursday morning program of the DigMe Summit.
GrayLawry, director of media and analytics, renders an unusually harsh judgment on Facebook in the way it measures views of it videos (“They lie”) and allows downloading of video content of others (“They steal”).
It’s not just enough for online influencers to post a photo with a comment, Alicia Whalen, co-founder of Hastagio told delegates in her presentation; sponsors also want blog content to go with posted images.
Tending to more important matters during Wednesday afternoon’s coffee break is Christian Mani (left), marketing manager for Cook Islands Tourism, as he explains the meaning of his most impressive tattoo to Al Chen, co-founder, Cooperatize.
The three women on this side of the table who are giving their undivided attention to Wednesday’s luncheon program—a walk-through of NAJ’s website, TourOperatorLand.com—are (left-to-right): Courtney Foste, senior account manager, Expedia Media Solutions; Kae Lani Kenndey, social media manager, Matador Network; and Angela Roberts, senior account executive, Expedia Media Solutions.
Matt Clement (left), marketing and partnership manager, Fort Worth CVB; Susan Black, co-founder of Black & Wright, a northern New Jersey-based consulting firm; and Jay Kinghorn, director of communications and digital strategy, Utah Office of Tourism, make up the panel of judges who are hearing presentations from four startup companies.