We note that Snapchat is one of the most popular topics we’ve covered in Something Brief newsletters. In Social Media Examiner, eTourism Summit presenter and Snapchat expert Kate Talbot takes a closer look.
“Snapchat influencers are self-made, modern-day digital celebrities who are creative, passionate, and entertaining. They were the early adopters of the platform and inherently understand how it works. They’re skilled with the native tools and understand the importance of the channel’s animated lenses and emojis…Make sure you do your research to find the right influencers for your demographics.” Read more here.