As you enter The Cullen, a Melbourne hotel, the life-size mirrored mosaic cow that greets you is a clue that something’s quite different here. One minute’s walk from the Prahran Market tram stop in one of the city’s trendiest neighborhoods, The Cullen is a member of Australia’s funky Art Series Hotel Group.
They came up with Reverse Reviews for volunteer guests opting in at check-in. With the dual goal of shaking things up a bit and stimulating guest engagement, the property certainly had a win-win. What’s more, the hotel staff got pampered by guests vacuuming their own rooms and leaving chocolates at the front desk in search of gaining 5-star reviews.