![The Cullen Hotel in Melbourne, Australia](https://thetravelvertical.com/wp-content/uploads/2015/12/Screen-shot-2015-12-20-at-10.58.02-PM-300x227.png)
As you enter The Cullen, a Melbourne hotel, the life-size mirrored mosaic cow that greets you is a clue that something’s quite different here. One minute’s walk from the Prahran Market tram stop in one of the city’s trendiest neighborhoods, The Cullen is a member of Australia’s funky Art Series Hotel Group.
![Screen shot 2015-12-20 at 11.07.22 PM](https://thetravelvertical.com/wp-content/uploads/2015/12/Screen-shot-2015-12-20-at-11.07.22-PM-300x194.png)
They came up with Reverse Reviews for volunteer guests opting in at check-in. With the dual goal of shaking things up a bit and stimulating guest engagement, the property certainly had a win-win. What’s more, the hotel staff got pampered by guests vacuuming their own rooms and leaving chocolates at the front desk in search of gaining 5-star reviews.
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