Why a Newsletter? With each passing year I’ve observed that eTS attracts the brightest, most digitally savvy people in the industry, eager to learn new innovative ways of improving their organizations and themselves.
I firmly believe that the next generation of leadership will emanate from eTS attendees and feel compelled to create an environment to accelerate career advancement. I met with our Advisory Council during eTS to discuss various initiatives over the next 3-5 years to hasten that leadership process by introducing the following:
- Develop DigMe Summit, April 13-14, 2016, as an advanced version of eTourism Summit for those who want a deeper understanding of paid digital advertising, ad technology for travel and data that will help them better negotiate with agencies and vendors. While eTS features short burst presentations, DigMe sessions dive deeper, with many 30-60 minute sessions.
- We plan to introduce content into eTourism Summit that offer attendees an opportunity to gain information that is most important for CMOs and CEOs of tourism organizations. To that end, I have made contact with the industry’s leading executive recruiting firm to suggest and assist us with content ideas. I’ve also discussed developing a Mentoring Section during the Advice Speed Dating sessions where attendees can seek advice from those who have already reached the top.
Welcome to the first edition of Something Brief, a weekly newsletter covering the industry in a way that will build a community. “Something Brief” will consist of five carefully selected items per week — some original, some curated — while trying to live up to our name, as we know you’re busy!
And we’d like to create the environment that will provide you with the skills and contacts that will help you get promoted more quickly so you can help others do the same.
Founder and CEO, NAJ Group