With the following research objectives in mind, Destination Analysts surveyed 379,966 people (July 2016-March 2017) to:
- Determine the visitor spending impact and ROI that DMO websites produce for their communities
- Develop profiles of DMO website users
- Use the voice of the user to produce more in-depth performance metrics for DMO websites
In fact, 36.2% of American leisure travelers use a DMO website to plan travel.
What else did we learn? Erin Cummings, President & CEO of Destination Analysts, spoke on “Designing Websites for Tomorrow” at 2017 eTourism Summit and shares the key finding in her powerpoint presentation here.