Just tell us all about your greatest effort in 2017 or 2018.
SpongeBob SquarePants and PAW Patrol Join the Teenage Mutant Ninja Turtles as official ambassadors for New York City. A national outdoor media campaign targeting the family travel market will debut in Boston, Chicago, and in 22 national shopping malls.
“Three creative concepts are among the displayed advertisements (one for each family travel partner brand), with unique tag lines in the voices of the Nickelodeon characters. With a multi-platform advertising campaign and refreshed age-specific content on NYCgo.com/family, the beloved Nickelodeon characters will encourage families of all ages to travel to New York City—just in time for kids’ summer vacations,” writes NYC & Company. Read the story here.
Few DMOs can boast such volume but every destination can design a city-to-city partnership to boost awareness and stimulate travel like the one these two cities launched last autumn.
Under the two-year agreement, both destination marketing organizations collaborate and share best practices. They each invest $500,000 in marketing and advertising assets to help promote the other destination. Air Canada chimed in with winter discounted fares for the city pair.
April is World Autism Month.
Visit Myrtle Beach has partnered with Champion Autism Network to highlight ways they help families to smooth the vacation experience for a child with autism, reducing challenges and anxieties.
It begins at Myrtle Beach International Airport where family members have access to the “quiet room,” a safe and fun environment for kids to decompress with a caregiver while someone retrieves the baggage and rental car. Education and acceptance training continues with playgrounds, restaurants, lodging providers.
Use FOOD! TwoSix Digital is putting their money where their mouth is, sharing the new and original…10 Golden Rules of DMO Food Promotion for Mobile!
Sure, there are some useful camera tips. And there’s more. For example, how are you teaching your partners to help tell the destination story via the stomach?
To enhance your mouthwatering marketing and delectable digital content, get some really good tips right here.
Related: Free Tips for Becoming an Excellent iPhone Photographer (The Travel Vertical, 2/20/17)