Things move fast on social media. A tweet has a half-life* of 24 minutes and a Facebook post has 90 minutes. (* the amount of time it takes a post to reach 50% of its total engagement.)
Hootsuite analyzed over 40,000 posts to get some answers about the best times to publish on social media…and remember, time zones matter.
From Hootsuite for Enterprise, an update of a popular article with the same title that we ran in The Travel Vertical in May 2016. Read more here.