The FTC has just flexed its muscles, recognizing the power of social media to inform as well as mislead. Guidelines have been issued to highlight that truth in advertising covers social media, too. Add a layer: all 50 states all have “little FTC” acts. Wondering how to approach influencer partnerships? Read more here.
A survey reveals how much are freelancers are getting for writing content, photography, ambassadorships, fam trips, social media promotion, and so on. Read more from the Professional Travel Bloggers Association here.
eTourism Summit continues to highlight a closer look at what your DMO peers are doing. CrowdRiff shares this write up from their own blog looking at New Mexico’s strategic re-brand and how real people stories on video have reinvigorated tourism. Read more here.
Ah, The Great American Road Trip. Domestic tourism is on the rise. Who’s behind the wheel? Read more here.
Newly available data is shaping up the picture as we take a look back to arrivals in Quarter 1, 2017 and a look at projections for the start of 2018.