MMGY Global Identifies Four Roadtripper Personas and Why They’re Hitting the Road

It’s the Great American Road Trip all over again. U.S. domestic travel is on the rise at 85 percent of total American vacations, according to MMGY Global’s 2017 Portrait of American Travelers®.

To find out more about the road tripper micro-segments, as published in a HospitalityNet article, click here.