WELCOME TO THE TRAVEL VERTICAL
Our New Look: The Travel Vertical
Formerly Something Brief, our newly branded eTourism Community newsletter, launches with this issue. Sign up for free to stay in the loop with eTourism Summit, eTourism Labs, fellow DMOs, destination news and campaigns, and everyone’s favorite digital agencies. Send us photos and news about who’s on the move for upcoming coverage. Read more here.
It’s a Wrap: A Few Shots From #eTS16
The 17th Annual eTourism Summit bits and bobs from the conference and a photo gallery. Delegates should watch for a questionnaire (thank you!) We’re already looking forward to eTourism Labs in Philadelphia on March 14-15, 2017. Read more here.
Miami Beach Visitor and Convention Authority Named North America’s Leading Tourist Board by World Travel Awards
Miami Beach has walked off with the North American prize, while voting is still open for the world’s leading city tourist board in the 23rd Annual World Travel Awards. Read more here.
Facebook: 8 Guidelines for Creating Effective Ad Photos
Photography tips, especially important for mobile, are suggested for maximum engagement. Facebook’s primer includes the rule of thirds, light and shadow, focal points, use of color and more for the most compelling shots. Read the Facebook for Business suggestions here.
CMOs. not CIOs, Own Digital Transformation
Where will your career be in 5-10 years? Research by Brian Solis, futurist and tech author, finds that CMOs, not CIOs or CTOs, are the ones actually leading digital transformation. Read more here.
Guest Post: The Hidden Potential of Your Things-To-Do Section
Monir Parikh, CEO of Bandwango, contributes some solid suggestions for DMOs to use their local authority to make more robust use of the “things to do” section on their website. This week’s guest post offers more tips here.