Quiz: How Digitally Savvy Are You?
How well do you know your SEM from your SMM and SEO? Take our little Alphabet Soup Quiz to warm up for the next eTourism Summit in San Francisco in October (and register for early bird rates). Test yourself here.
America’s Unwelcome Mat Could Cost $18B in Lost Tourism
Among the fallout from proposed travel bans, there are to be no more US-bound class trips, says the Toronto District School Board. Also, America has declined in popularity according to a report from the World Economic Forum. Read more here.
New Campaign: Discover LA Makes a Point With ‘Everyone is Welcome’ Video
Discover Los Angeles created their new promotional spot in-house and worked with L.A.-based agency Mistress’ production arm, Bastard, to produce the 1.5-minute music video. Read more and view it here.
VisitScotland and TripAdvisor Are Doing a Deal
Having just passed the milestone of half a billion reviews, TripAdvisor and VisitScotland have announced a first-time partnership with a European destination. Read more here.
Case Study: Grand Junction, Colo., Digital Strategy Focuses on Personalization
In Colorado’s wine country, the DMO has been working with Miles Partnership and Get Smart Content to personalize the website user experience, showing tangible results. Read more here.