Note to TTV readers: Next week is eTourism Summit, so follow us as we report live via Facebook, Twitter, and LinkedIn. Hashtag is #eTS18.
Bloomberg: ‘Facebook Security Flaw Exposes a Crisis of Faith’
A massive data breach with 50 million users compromised, 90 million accounts taken down. Can Facebook come back from this cybersecurity crisis? Some say, not so fast. Read more and check out a video here.
Google Turns 20: (It’s Scary…) What Eight Google Products Looked Like When They Were Brand New
We get it. We’re in the same cohort. Google’s 20 now and eTourism Summit is 19. (Remember going to the library to do research?) Just for fun, to have a look at what maps, search, mail, and more looked like when they were born, click here.
Sojern Guest Post: ‘A DMOs Guide to Attribution: Finding the Metrics That Matter’ by Richard Black
Richard Black is the general manager of tourism at Sojern. He says, “DMOs can do themselves a disservice when they focus on traditional demographic targeting versus following the story data is telling.” Read more here.
Guest Post: Think New Year’s Eve Now for Hyper-Targeted Reach, Says Q1Media
Don’t wait. Holidays are critical to a healthy destination strategy. Through the latest technology, DMOs can focus on serving campaigns that are accurate within a three-foot geo-targeted location. Get more information here.
Updates: People, Places, and Robots in the News
Sophia the Robot and a new CEO for Instagram. Plus news about us regular folks so you can update your virtual rolodex now. Catch up here.