As we head into this week of giving thanks, we’d like to pause to celebrate our wonderful community. We are so fortunate to be involved with tourism and to each and every one of you, we say Thank You for working with us in 2018. | Happy Thanksgiving from Connect Marketing.
Google at 20: VP Ben Gomes on Improving Search for the Next 20 Years
Last year alone, Google ran more than 200,000 experiments resulting in excess of 2,400 algorithm changes to search, says the Google executive who has been there nearly from day one. Google VP Ben Gomes shares his thoughts on the future here.
Case Study: Expedia Media and Tourism Toronto Partner to Promote ‘Canada’s Downtown’
An Expedia Media campaign, #Toronto Stopover, features an integrated content experience designed to inspire travelers from the U.S. and U.K. to plan their next holiday with a stopover in Toronto with no additional flight costs, exclusively with Air Canada. Read more here.
Are Media Buyers Facing Up to the Facebook Problem?
Calling Facebook “the new cigarettes,” tech leaders such as Marc Benioff of Salesforce have strong views on government regulation for social media platforms, Facebook in particular. But what about advertisers? Are they talking with their wallets? Read more here.
Steal This Idea: How Visit Savannah Measures the Value of Influencers
Visit Savannah may have the answer—and meantime, there’s breaking news from Instagram on how they’re dealing with inauthentic accounts, beginning immediately. Read more here.
People on the Move and Jobs in the News
A top CVB job that hasn’t been open for 28 years is now filled. Boston is in the news together with jobs in Washington, D.C., New York City, Toronto, Seattle, San Francisco, Chicago, Omaha, Orlando, Miami, Tallahassee, and more. To check out the week’s news, click here.