Help yourself to this free 16-page document from Facebook, “A Guide to Testing and Learning with Incrementality Measurement.” More here.
Here’s what happened when the folks at VisitLEX brainstormed over their Spring campaign. They figured it was only natural to get a horse and some bourbon involved. Watch here.
Research for optimum Instagram post timing that specifically looks at the tour and travel vertical. Plus Facebook, Twitter, and LinkedIn info. Get more here.
Something for your wall or a conversation starter. We like this handy infographic. Click here.
What have we missed? Have you got some news to share? Here’s what we’ve collected this week. Read more.