‘Unforeseen Perils of Success’ as Visit Florida Funding is Under Threat
What’s going on and what if it happened in my state? The Florida House took its first step toward killing two state agencies charged with promoting tourism and economic development. Gain personal insights from the former Visit Florida CEO at eTourism LABS. Read more here.
NYC & Co. Microsite Mixes It Up for Locals and Visitors
Why not steal this idea, shape it and scale it to suit your destination. Learn more here.
What is Dark Social and Why is it Trending?
The term “dark social” was coined in a 2012 article in written in The Atlantic by Alexis Madrigal. Dark social is when people share content through private channels such as instant messaging programs, messaging apps, and email — including content that occurs outside of what can be measured by Web analytics programs. Read more here.
Write Email Subject Lines That Get Prospects to Open, Read, and Respond
What’s the point of a robust mailing list if your open rate isn’t optimized? Make the most of your efforts with the all-important subject line. Up-to-date tips on writing good email subject lines and pre-header text are found here.
Cool Tools: The Conversation Prism for Social Media
Map vs. mess. You’ll never look at social media the same way again. See the landscape here.