Write Email Subject Lines That Get Prospects to Open, Read, and Respond

Thirty percent of email recipients decide whether to open an email based solely on the subject line. Getting it right is critical.

In these examples, the important message bits in red are not visible on most mobile devices:

You want to be sure to put the right message into the pre-header and avoid using messages such as:

• Having problems viewing this email? View online
• To ensure delivery to your inbox, add us to your contacts
• Can’t see this? View in browser

Even Harvard Business Review doesn’t get it right in 2017:

At eTourism LABS, we’re addressing the do’s and don’ts of subject line creative, awareness branding, and whether they open or not. Using a case study, we’ll test three e-mail shots. On the agenda for Day Two is presenter Korena Keys, CEO, KeyMedia Solutions. Join us in Philadelphia on March 14-15.

Read more tips on email success here.