Move Over UGC…UDC (User Directed Content) is Edited in Real Time
Read an interview with Ryan Thompson, Founder and CEO, Odyssey Storyworks. Ryan will facilitate the Video Storytelling Workshop on eTS18 Pre-Conference Day and present a case study on how Visit Dallas used the new concept of user directed content to highlight the 50th anniversary of the frozen margarita. Check it out here.
Analyzing Six Billion Emojis: Brandwatch
“They may not tell the whole story, but emojis add context to conversations in a way that transcends one language. Marketers have recognized the cultural relevance and contextual richness of emojis, and have started to include them in their messaging – much like they used to adapt popular slang to appeal to consumers,” said Amy Barker, Social Insights Product Manager at Brandwatch. Get the free report here.
Guest Post: How to Run a Powerful Influencer Marketing Campaign
There’s so much good stuff in this post. It’s loaded with actionable tips from the good folks at TwoSix Digital, one of the most resourceful blogs you can follow. (Next week’s guest post will be from Tourism Currents.) Read more here.
Will LinkedIn QR Code Networking Feature Kill the Business Card for Good?
Have you noticed? There’s a killer new feature in the LinkedIn app on your smartphone. Check it out (and use it at eTourism Summit in October), why not? Find out more here.
How Destination Cleveland Recruits Locals for ‘Visit Me in CLE’ Campaign
Destination Cleveland has no fear of commitment. They’re asking residents to sign up to support the goal of 20 million visitors by the end of 2020 by inviting friends and relatives to town. Read more here.