Announcing: The Annual eTourism Summit Listening Tour
“We’re all ears,” as the 2018 Listening Tour gets underway in advance of the 19th Annual eTourism Summit in October. What is it and how can you be involved? To read more from eTS founder Jake Steinman, click here.
Selecting an Attribution Model That Works for You
“While it makes for terrible cocktail party conversation, having a deep understanding of the intricacies of digital attribution is vital for anyone in marketing leadership today,” says Sojern. Read about why travel needs to move beyond last click and download Sojern’s free guide here.
#Finding Awesome: The Livestream Event That Engaged 20,000 Travelers with UGC
Nelson Kootenay Lake in British Columbia, Canada isn’t a big place. How did they collect 10,000-plus photos, 1,500 videos and turn them into a Facebook Live event that generated 18,630 views and 900 comments? Read more from CrowdRiff here.
How Destinations and CVBs are Innovating in Meetings & Conventions
The meetings and convention industry is undergoing rapid change and disruption. Some DMOs are responding to areas of opportunity, investing in new solutions to meet the needs of meeting planners and attendees, says Miles Media. Read about several examples in action here.
A Marketer’s Guide to the Best Time to Send eMail
Easy on the eye guide that pulls data from lots of sources to reach conclusion based on audience and objectives. Produced by digital marketing expert Jay Baer. Check out best practice here.
