For the past three years, you’ve told us that your #1 pain point is content, mentioning management; strategy; limited resources to include budgeting, staffing, creating new ideas, and recycling.

Ideas from big media outlets are a good place to source ideas and we’re here to help.

1) We like this article about San Francisco that could easily be adapted to any destination while encouraging a wide demographics of visitors to get out and about. Have one or more local insiders contribute, perhaps. Or make it into a video.

This story comes from Where® Traveler, a free visitors’ publication found in many hotel rooms and at visitor attractions worldwide. Read more: “Exercise Meets Sightseeing in San Francisco.”

2) Not every day is Super Bowl Sunday and not every destination can host it. What are the cool, under-the-radar things that are going to happen in your destination this year? Thrillist has written up “The 15 Coolest Things Coming to US Cities in 2017.” Go ahead, steal this content idea and make it your own!