Catchy title, but what does it mean?

Vikram Bhaskaran, global head of vertical strategy at Pinterest, says the platform is compelling for destination marketers because, “We have this unique window into not just where people are going, but what they’re interested in.”

Bhaskaran indicates this type of behavior takes the “destination” out of destination marketing and replaces it with “passion” or “interest.”

He continues, “We like to say that what’s special about our business is the unique mindset where travelers are open, they’re undecided and they’re really looking for content from brands.”

Visit Florida and Visit California are among the DMOs that have developed campaigns with Pinterest and share comments that generally agree with this assessment.

Read more here. (Note: This article originally appeared in PhocusWire.)