Also presenting at eTourism Summit: In Utah, the Governor’s Office of Economic Development engaged the UVU Vivint Neuromarketing SMARTLab to test their television advertising spots before spending $4.6 million dollars.

2. How Navigable Is Your Mobile Website: Drunken UX Testing

Tipsy consumers are generally considered to be the ultimate test of usability of a mobile website. The idea comes to us via www.theuserisdrunk.com, a popular UX expert who tests websites while he is fully wasted and then sends a complete report on ease of usability to those brands.

Our eTS version takes place during the opening reception. Here’s how it will work:

We’re recruiting three attendees who wish to have their mobile sites tested and three volunteer attendees who will test each site once they’re over the legal limit. Yes, essentially, it’s an eTS interpretation of a DUI stop. 

 Each tester will have three minutes in which to perform five navigational online tasks and those who succeed will receive a $50 prize and no jail time. Everyone is welcome to observe the Drunken UX Testing Session. 

3. How Transferable Are Your Skills: Personal Career Coaching Sessions

Because eTourismSummit is confident that future CEOs and leaders in the DMO space will come from the ranks of digitally savvy experts, we offer complimentary personal coaching sessions to eTS delegates. Jane Howard, Founder of Culture Effect is formerly Chief People Officer at Joie de Vivre Hospitality. Specializing in corporate culture, personal leadership, team building, and conflict resolution, she has recently coached Silicon Valley talent, social media movers and shakers, for-profit and nonprofit executives.

Once again, thanks to Jane for generously donating her time to discuss goals in confidence with eTS delegates. Sign ups are required; first-come, first-served.