Launched last autumn, Moments by Twitter is devoted to highlighting trending topics. It was meant to command premium ad dollars, looking for $1 million commitments from advertisers on promoted Moments.

“Twitter stock has been in the doldrums all year, driven down by a stagnating user base, massive losses, and executive departures…the LinkedIn deal raised investors’ hopes that a large tech company would swoop in and buy Twitter,” according to The Motley Fool.

A lot of the media spend that Twitter used to be getting is going to Snapchat, where Live Stories has been catching on, according to some ad executives. Read more here.