They touched on the company’s tours and activities offerings, rebranded in April as TripAdvisor Experiences. Kaufer indicated this segment could turn out to be a business worth “up to a couple billion dollars.”
In discussing attractions bookings and restaurant reservations, Kaufer said, “Attractions, whoa, a potentially even bigger category, where there really isn’t any other player…TripAdvisor is a fantastic source of demand for consumers to decide what to do when they visit somewhere.”
In April, TripAdvisor acquired Bokun, an Iceland-based software provider, to bring Experiences further online, providing suppliers with technical solutions in addition to the sector’s largest distribution channel. “The deal empowers TripAdvisor to grow the experiences sector far beyond its current online penetration of 20 percent, simplifies distribution for suppliers, and improves the shopping experience for travelers,” reports Hospitality Tech.
Read about the TripAdvisor news here.