#TorontoStopover, an Expedia Group Media Solutions campaign with Tourism Toronto is focused on “Canada’s Downtown.” Its phase two is being rolled out in two major markets through year end in cooperation with Air Canada to encourage destination exploration and drive stopover demand for Toronto.

The messaging is designed to inspire visitors in the UK and US to plan their next holiday with a stopover in Toronto at no additional flight costs on Air Canada. The booking page features content on what to see and do with 48 hours in Toronto.

#TorontoStopover is a refresh to a 2017 program, which leverages Expedia Group’s proprietary, first party data, global reach and creative capabilities. Read more here.