The Conversation Prism Archives - The Travel Vertical

For the past 21 years, the month of October has meant eTourism Summit…and here we are, albeit virtually. That said, there’s no better moment to present one of the world’s top thinkers on digital transformation.

Brian Solis is Global Innovation Evangelist at Salesforce, the global leader in Customer Relationship Management. Brian’s work at Salesforce focuses on thought leadership and research that explores digital transformation, innovation and disruption, CX, commerce, and the cognitive enterprise.

Brian has been called “one of the greatest digital analysts of our time.” He’s also a world renowned keynote speaker and an award-winning author of eight best-selling books including, X: The Experience When Business Meets Design, What’s the Future of Business and The End of Business as Usual.

Don’t miss #eTS20 Keynote Address with Brian Solis

on Wed., Oct. 7 at 1 p.m. ET

Related: The Conversation Prism 5.0

Since 2000, eTourism Summit represents the intersection of digital and tourism in an intimate, interactive setting where DMOs, attractions, and their vendors present and receive updates on the latest trends in marketing, platforms, content, tools, search, social media, mobile and web design.”

Travel & Hospitality is one of the four new categories added to The Conversation Prism 5.0. This latest iteration, the first in four years, is newly released. (Note: Conversation Prism 4.0 has been one of the most popular posts in The Travel Vertical.)

Every few years, Altimeter Group futurist|author|digital analyst Brian Solis partners with designer Jesse Thomas to capture the state of social media in a visual. Big changes: 84 companies removed and 141 networks and apps added since 2013.

“Social media continues to reshape our world and how people connect, discover and share.
While some argue that we should drop “social” from the moniker and simply call it “media,”
the reality is that social media is only spreading, evolving
and becoming more pervasive in our life and work.”
– Brian Solis

Digital marketers can use the Conversation Prism poster in a number of ways, including…

Show any doubters in the C-suite that social media is not a fad
Share with your team to motivate them on new ways to think about social media
Study the landscape as you plan your next social media strategy

At the center of the Conversation Prism is Y-O-U. Get a free download or buy the poster. Have a look.

Brian Solis — Global Innovation Evangelist, Author, Futurist — Delivers Keynote at #eTS20

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