Thanks, Nebraska. You were there in 2018. We should have seen it coming. Seems that people have had their fill of doom and gloom in 2020; funny ads are making a comeback in 2021, says Ad Age. For millions of extra eyeballs, Stephen Colbert has some fun with tourism tag lines, too.
“Remember when, during the depths of the COVID-19 pandemic, it seemed like every other ad you saw on TV was of the sad, earnest, ‘in these challenging times’ variety? New TV ad campaign data from iSpot’s Ace Metrix suggests that grim is out and funny is back in.
Before things changed in March 2020, roughly one in five TV ads were considered ‘funny’ by survey respondents. “That percentage then cratered, lingering in the low- to mid-teens for months, before starting to recover by the fall of 2020. And lately the ‘funny’ ad trend—spurred on, in part, by a critical mass of Super Bowl ads designed to tickle our funny bones—has been really surging.” — Ad Age
ICYMI: Examples of ads with a sense of humor from DMOs in The Travel Vertical: