Now in its fourth iteration, #SeeYourCity originally targeted New Yorkers. The campaign has been expanded to also entice domestic and international visitors to experience NYC like a local. The campaign highlights an inside look at what to do in New York City through user-generated, visual content on nycgo.com/seeyourcity.

To encourage participation on social media, Beautiful Destinations is sharing New York City moments on Instagram. Through preprogram efforts, See Your City had already received more than 4 million impressions by last summer from a live, engaged audience on Beautiful Destinations’ Instagram and Snapchat channels.

Steal this idea? Why not. Partner up and highlight your city’s neighborhoods or surrounding scenic spots even if you don’t have 60 million annual visitors and 8.4 million residents.

Check out NYC’s #SeeYourCity microsite here and read more about how the #SeeYourCity initiative works here.