We’re hardwired for an approachable challenge, we love a little trivia. Quizzes are as popular as ever, generating engagement, leads, word-of-mouth, and a bit of fun.
How tourism marketers are using humor in partnership with new media outlets such as Buzzfeed, The Onion, and Thrillist will be presented at eTourism LABS by speakers from outlets such as these.
Jeff Bullas, a Forbes top 10 content marketing specialist, shares this primer on building and distributing a great quiz using a good headline, visuals, emotional triggers and getting it in front of the right audiences. Read more here.