Gather the facts, create yet credible traveler personas, and then ask yourself, “What does this person want and how can I help them get it?”

Test, refine, split test again. Repeat.

Once you’ve find out more about your ideal customer, use the strategy in PPC ads but also in blog posts, email campaigns, and social media content.

Get a simple-to-read guide to learn how it’s done in this blog, a Simpleview guest post.