“Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a ‘major’ algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways,” according to Moz.com.

Here it comes. Penguin 4.0, the next major Google algorithm update, is expected in early 2016 and this time, it will be accomplished in real time. Get ready by checking for spammy backlinks on your site and more tips, contained in this useful prep guide from SearchEngineLand. Find out what else is heading down the pike in “SEO Trends in 2016; What Do the Experts Expect?” Read more…