Weekly stories curated exclusively for digital tourism marketers
The questionnaire replies from eTourism Summit attendees let us know more about pain points within the eTS community, which is key for developing future conference content and programming as well as newsletter content. (This issue of The Travel Vertical has tips on content marketing.)
Once again, concern about juggling limited funds, manpower, and time is the top challenge among DMOs. We share these pain points responses with you:
Content strategists come in two main types: front-end and back-end, according to “The Mother of Content Strategy,” a.k.a. author Ann Rockley, in a popular blog post published by the Content Marketing Institute.
Our 2015 post-eTourism Summit survey indicated this is a common pain point within many DMOs. Give the roles of content manager and content engineer some thought with the help of this article and Venn Diagram, even if your budget only calls for one hire. Read more here.
