“How DMOs Use Digital Marketing To Woo Meeting Planners” was delivered to a passionate audience at October’s eTourism Summit,  recognizing the need for DMOs to create innovative digital content and targeted campaigns for meeting planners. We featured several of the best: Atlanta, Salt Lake City, Denver, Fort Worth, Park City.

If you missed Day One/Track Three due to the lure of compelling presentations elsewhere, or didn’t attend #eTS16, we’re re-capping Rapid City’s “The Amazing Rush” Case Study. The presentation by Stacie Granum, Director of Marketing at Visit Rapid City and Mya Surrency, Co-founder of Digital Edge, is summarized with results.

Find out how it worked here.