Dive into content marketing; it’s evolving fast, so we should be building plans not just for 2017, but for 2018 and beyond.

1. We’re getting better at content marketing.
2. Mobile devices get more traffic than desktops.
3. Facebook is the 800-pound gorilla in the room.
4. Visual content is so fundamentally important.
5. Video is a mega-trend across the internet.
6. User-generated content is the most trustworthy.
7. Paid promotion is a fact of life.
8. Personalization is the way to attract away from the competition.

Read on in more detail here.