To write high-impact emails:

• Don’t say more when you can say less.
• Use strong verbs to hook the reader.
• Avoid negative words when you can use positive words.
• Tighten your writing by eliminating clutter words.
• Get rid of the passive voice.
• Keep it short.

Read this Marketing Sherpa guide to writing better emails with actual words to eliminate (pin it to your wall!) click here.