Weekly stories curated exclusively for digital tourism marketers
Since the release of Instagram Stories in August 2016, Visit California has posted approximately 180 stories producing in excess of 1.5 million views.
For more about how Visit California is incorporating partner DMOs in their campaigns and boosting brand awareness using bite-sized stories, click here.
News broke on Jan. 25 that Facebook is testing its own version of Snapchat’s disappearing Stories, beginning in Ireland with a rollout to other countries in the coming months.
The new tool, Facebook Stories, follows last August’s release of Instagram Stories, already with 150 million daily users, roughly equal to Snapchat’s total user base.
“Facebook Stories could also provide another way for the company to make money from its 1.8 billion users, Business Insider points out. “It recently started testing full-screen video ads within Instagram Stories with around 30 global advertisers, including Airbnb, Nike, Netflix, and ASOS.”
Read more from Bloomberg News here and/or see a video introduction here.
Instagram Stories, launched last August in response to Snapchat, is poised to become a powerful marketing tool, having quickly hit a milestone at 150 million daily users. They’re promptly following up on monetization with last week’s launch of Stories ads. Pricing is auction based on a cost-per-1000-impressions basis.
Seventy percent of Instagrammers already follow a business, reports Instagram for Business. The app will be providing business accounts with analytics on reach, impressions, replies and exits of their Stories. Airbnb is an early adopter for their large new campaign, Trips on Airbnb (The Travel Vertical, 11/30/2016).
Read more in the Instagram blog here.
“Snapchat” and “doomed” don’t usually appear in the same headline.
The Next Web’s writer argues that Instagram Stories, launched last week, has better features, traction, monetization, imagery and Facebook user discovery than Snapchat for its disappearing video content. Read more here.
NYC Instagram Stories captures from @AGuyNamedPatrick, 452k followers
