TwoSix Digital shares a helpful new “How To” blog post about what a DMO should be doing before, during and after an influencer visit. You can’t do too much research in advance.

• Do follow these tips for picking the right influencer…
• Do maximize the influencer’s impact…
• Don’t even think about running an influencer marketing campaign if…

And, do be certain to track and measure the results using these suggestions. Get the whole low down here.