Next time you enter a hotel room, bring your own pen if you plan to jot own anything. Because there won’t be one on the table. Pens and pads are too high touch.
The effort to achieve spic and span brings with it a new meaning to the word “touchpoint.” No longer only a marketing term to describe the user experience, “touchpoints” are now literally redefined as the places and things we touch most.
Marriott International has identified 12 high-touch points in the typical guest room, all requiring additional attention with the disinfectant. Door knobs, thermostats, TV remote control, clothing hangers, light switches…
American Hotel & Lodging Association (AHLA) has distributed Safe Stay guidelines. That’s a baseline.
“Leading hotel chains are practically falling over one another in an effort to demonstrate safe and clean initiatives that are developed in conjunction with top health organizations,” writes Jake Steinman, founder of TravelAbility Summit.
In an effort to gain consumer confidence, branded SUPER CLEAN partnerships have been formed between hotel brands and leading academic medical centers such as the Mayo Clinic and household name disinfectant cleaners such as Lysol.
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Here’s what the hotels have come up with so far:
Cleanliness Protocols for 13 U.S. Hotel Groups
| HOTEL | CLEAN + SAFE | PRIMARY BRANDS |
|---|---|---|
| Accor Group | All Safe | Fairmont, Sofitel |
| Best Western | We Care Clean | Best Western, BW Collection, Sure Stay |
| Choice Hotels | Commitment to Clean | Choice, Quality Inn, Clarion, Comfort Inn |
| Extended Stay | Stay Confident | Extended Stay America |
| Four Seasons | Lead with Care | Four Seasons Hotels and Resorts |
| G6 | Covid Update | Motel 6 |
| Hilton | Clean Stay | Hilton, Waldorf Astoria, Curio, Canopy, Conrad, Embassy Suites, Garden Inn, Doubletree. Hampton Inn |
| Hyatt Hotels | Global Care Commitment | Hyatt, Park Hyatt, Hyatt Regency, Grand Hyatt, Andaz, Destination Hotels |
| IHG Hotels | Fresh Take | Holiday Inn, Intercontinental, Kimpton, Embassy Suites, Crowne Plaza, EVEN, Staybridge, Regent, Hotel Indigo, Candlewood |
| Loews Hotels | Safety and Well Being | Loews Hotels and Resorts |
| Marriott International | Commitment to Clean | Marriott, JW Marriott, Ritz-Carlton, Moxy, Renaissance, Starwood, Meridien, Aloft, Sheraton, Autograph, St. Regis, Edition, AC Hotels, W Hotels, Courtyard, Springfield, Gaylord, Four Points, The Luxury Collection |
| Omni | Safe and Clean | Omni |
| Radisson Hotels | Social Responsibility | Radisson, Radisson Blue |
| Wyndham | Count on Us | Wyndham, Ramada, Days Inn, Super 8, Travelodge, Howard Johnson |
