Weekly stories curated exclusively for digital tourism marketers
Who knew? A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: .43 percent. Titles between 10 and 19 characters had the lowest CTR, which was .12 percent. The report, which ran from January to August 2017, included 10,627 branded content headlines.
To check out the fine print in this article from Contently, click here. 
Headlines matter most of all when it comes to content. As these things go, the headline on this article is technically perfect. Here’s another example of headline greatness — and why. All the critical elements are there:
Be an instant successful wordsmith with these insights from BuzzSumo. They spent four weeks on research that you can access in no time flat. Read more here.
Find a handful of reliable social media tools to simplify and improve your current process to boost engagement, reach, traffic.
This week, we highlight KingSumo, a cool tool to test 2-10 headlines simultaneously via random rotation shown to page visitors. The tool monitors the impressions that each headline receives, displaying a percentage related to potential performance.
Which of these headlines would you have chosen and why?
Know another cool tool? Tell us about your favorites for a mention and hat tip here.
