It seems that Google’s own Quality Rater Guidelines contain golden nuggets of SEO insights for us regular folks. And, it also turns out that the guidelines are accessible to everyone.

If you’re a Google quality rater, E-A-T means: expertise, authoritativeness, and trustworthiness. There are 150-plus pages to drill down into exactly what that means and how to rate it on a website, so it’s well worth investing the time to skim through the document, dated July 20, 2018.

Everyone says the key is “quality content,” right? To find out how Google defines quality, get the Quality Raters Guidelines here.